Making Technology Productive
Business development for market entry
If your company is a new entry into the insurance market, your company needs a good business development strategy. You only get one chance to make a first impression. That first impression is a major factor in determining your future trajectory
Business development for expansion
If you’re a vendor that is trying to expand your influence in a market,
your company needs a good development strategy to capitalize on your
history and leverage it into new business.
Business development requires designing and executing a comprehensive program that
takes an unknown company to a recognized force in a specific market through
measured progress and successes.
Our business development approach
- Identify the product (determine what the product is and package it)
- Announce (establish name presence)
- Prove (establishes a physical presence with engagements)
- Document (describe successful engagements)
- Inform (manages the communication with the press to provide
market exposure through staged press releases of measured progress)
Initial strategic planning is the point where a team establishes the
specific stages and general steps for the plan. Some of the steps
must remain dynamic based on which engagements occur.